Our Story

Flybyfly is a brand inspired by the immense joy, love, and excitement of welcoming a new life. This heartfelt sentiment has shaped the company from the very beginning, being family-owned and operated, carrying forward the spirit of connection and care.

When our family grew in 2022, my journey began with a simple goal: to create the softest, cutest, and cosiest nursery for my baby girl, and it wasn't until I stumbled across Flybyfly that everything clicked and I instantly fell in love with the brand. Its charm and purpose felt so special that I knew I had to share it with others.

What started as a personal mission to design the perfect nursery blossomed into something far greater : a global community of families who, like me, treasure life’s simple luxuries and the beauty of meaningful connections.

Flybyfly isn’t just a brand; it’s a heartfelt commitment to nurturing little ones with love, comfort, and care.



Since its founding in 2004, Flybyfly has grown into a global presence with stores and distributors across Europe, Asia, the Middle East, the United States, and now, Australia and New Zealand.